Hairstory is best-known for our innovative product: New Wash. The first-of-its-kind formula cleans, conditions, detangles, and restores hair without using harsh foams and damaging detergents found in traditional shampoos. The luxurious result: Your healthiest, happiest hair ever. New Wash is like shampoo, but it’s actually good for your hair.

Areté formulations are filled with lush botanicals, rare aromatic oils and precious plant butters that transform the hair. Without sacrificing performance for beauty, Areté products are free from unnecessary ingredients known to be toxic to people and the planet. Starting from our mindset, we aim to cultivate a conscious collective of people who care for their inner worlds, so together, we can care for our outer world.

Start putting only clean ingredients and natural fragrances on your skin and hair. All CULT+KING products are formaldehyde-free. Paraben-free. Gluten-free (per FDA and Celiac Disease Foundation guidelines). Petroleum-based glycol-free. Phthalate-free. TEA-, DEA, and MEA-free. Mineral oil-free. Synthetic dye-free. Coal tar-free. Animal testing-free. Clean products make a difference. The less chemicals you put in and on your body, the better for you.

NOTO is a multi-use, gender-inclusive, clean cosmetic line. Packed with uncomplicated yet high-performing ingredients that will change your skin with regular use, NOTO celebrates the authentic and diverse layers of what self-expression and beauty can mean. We are a champion for ferocious individuality, while cultivating a creative and mindful community along the way.

Our mission revolves around: Representation ▪️ Customer-reviewed real results ▪️ Simple, yet high-performing clean ingredients ▪️ A deep, give-back philosophy ▪️ Vegan + cruelty-free ingredients