Areté formulations are filled with lush botanicals, rare aromatic oils and precious plant butters that transform the hair. Without sacrificing performance for beauty, Areté products are free from unnecessary ingredients known to be toxic to people and the planet. Starting from our mindset, we aim to cultivate a conscious collective of people who care for their inner worlds, so together, we can care for our outer world.
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Curlstate is a clean, high-performance haircare brand made for curly and wavy hair—free from sulfates, silicones, phthalates, and over a dozen other harsh or harmful ingredients. It's vegan, cruelty-free formulas are made with certified organic ingredients and naturally derived fragrances from essential oils. Powered by advanced Curl Peptides, Curlstate supports scalp health and strong, defined curl growth!
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Clean products make a difference. The less chemicals you put in and on your body, the better for you. CULT+KING products are formaldehyde-free. Paraben-free. Gluten-free (per FDA and Celiac Disease Foundation guidelines). Petroleum-based glycol-free. Phthalate-free. TEA-, DEA, and MEA-free. Mineral oil-free. Synthetic dye-free. Coal tar-free. Animal testing-free.

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Hairstory is best-known for our innovative product: New Wash. The first-of-its-kind formula cleans, conditions, detangles, and restores hair without using harsh foams and damaging detergents found in traditional shampoos. The luxurious result: Your healthiest, happiest hair ever. New Wash is like shampoo, but it’s actually good for your hair.

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